Training events: Collagen between science and communication

Dr. Talerico, member of the Agorà Dermocosmesi Focus Group, was the protagonist of two educational events organised by Vichy in April 2026, as a medical-scientific speaker on the topic of collagen and its oral supplementation. The two events — aimed at very different professional and communicative targets — offered the opportunity to convey the same scientific content through differentiated languages and approaches.

Event 1 | 23 April 2026 — Vichy Collagen Tour

The first event took the form of a medical-scientific update session aimed at pharmacists, with an interview-based format that encouraged a dynamic and direct exchange. Dr. Talerico's presentation addressed the topic of collagen from a holistic perspective, structured around four main thematic areas:

• Bioavailability and absorption of hydrolysed collagen peptides at the systemic level

• Indications and directions for use of oral supplementation

• Qualitative differences between formulations available on the market

• Synergistic integration with topical dermocosmetics

One of the central challenges that emerged during the discussion with pharmacists was the difficulty in distinguishing between marketing claims and solid scientific evidence — a daily challenge for those working at the pharmacy counter who must guide informed choices for the end consumer. The role of the pharmacist as an educational figure and critical filter against the often unrealistic expectations generated by commercial communication and social media was recognised as central and strategic.

Event 2 | 27 April 2026 — Vichy Health Club

The second event took on a completely different format: a full-day immersive experience dedicated to 360-degree wellbeing, with an audience of influencers characterised by high curiosity and strong communicative reach. The programme integrated Dr. Talerico's scientific session with a nutrition-focused cooking masterclass, a face yoga session, physical activities (pilates, sculpt, spa circuit) and a concluding gourmet dinner.

In this context, the main challenge was to translate complex scientific content into immediately accessible messages transferable to digital communication, without compromising scientific rigour. It was necessary to debunk myths and scale back unrealistic expectations — a recurring element in this target audience as well, albeit with different nuances compared to the pharmaceutical setting.

A comparison that tells two sides of the same coin

The two events clearly highlighted how medical-scientific communication must adapt deeply to its audience, while keeping the underlying scientific content unchanged. With pharmacists, the focus was on clinical data, formulation aspects and tools for professional consultation. With influencers, the priority was message transferability, accessible language and active correction of misinformation.

In both cases, the role of the medical-scientific speaker proved crucial: not only as a source of up-to-date, evidence-based information, but as a bridge between the complexity of research and the practical needs of those who, in different capacities, communicate with patients or end consumers.