Corporate Collaborations of the Dermocosmetics Focus Group

Event 1 | 23 April 2026 — Vichy Collagen Tour

The event was designed as a medical-scientific educational session addressed to pharmacists, featuring an interview-based format that encouraged dynamic and direct interaction. Dr. Talerico’s presentation explored the topic of collagen from a holistic perspective, structured around four main thematic areas:

• Bioavailability and systemic absorption of hydrolyzed collagen peptides

• Indications and modalities of oral supplementation

• Qualitative differences among commercially available formulations

• Synergistic integration with topical dermocosmetics

One of the key issues that emerged during the discussion with pharmacists was the difficulty in distinguishing between marketing claims and robust scientific evidence — a daily challenge for healthcare professionals working at the pharmacy counter, who are required to guide consumers toward informed and conscious choices. The role of the pharmacist as an educational figure and as a filter against the often unrealistic expectations generated by commercial communication and social media was recognized as both central and strategic.

Event 2 | 27 April 2026 — Vichy Health Club

This event adopted a completely different format: an immersive wellness experience dedicated to holistic well-being, targeting an audience of influencers characterized by high levels of curiosity and strong communicative amplification potential. The program combined Dr. Talerico’s scientific session with a nutrition-focused cooking masterclass, a face yoga session, physical activities (including pilates, sculpt training, and spa experiences), and a concluding gourmet dinner.

Within this context, the primary challenge was to translate complex scientific concepts into messages that were immediately accessible and easily transferable to digital communication, without compromising scientific rigor. It was therefore essential to address misconceptions and recalibrate unrealistic expectations — a recurring issue within this audience as well, although expressed through dynamics different from those observed in the pharmaceutical setting.

Event 3 | May 12, 2026 — Vichy Press Day

The third event took place within a context dedicated to the beauty and lifestyle editorial sector, involving journalists and communication professionals in a day focused on fostering dialogue between scientific information and skincare communication.

Dr. Talerico’s presentation focused on the role of collagen in skin physiology and skin aging processes, with the aim of providing a scientifically grounded perspective on a topic that is currently highly prevalent within beauty and social media communication.

The session was structured around several key thematic areas:

• The role of collagen in skin structure and skin appendages

• Physiological changes associated with skin aging

• The importance of prevention and formulation quality

• Safety criteria and selection of collagen-based dermocosmetics and nutraceuticals

• The need for scientifically accurate communication within the skincare and anti-aging sector

One of the most significant aspects that emerged during the discussion was the delicate balance between dissemination and oversimplification. In a media landscape increasingly influenced by viral trends, rapid communication styles, and social media content, the need emerged to translate complex concepts into accessible messages without diminishing their scientific value.

The dialogue with journalists highlighted how the beauty editorial sector can represent a strategic ally in promoting more responsible and informed communication, capable of guiding the public toward realistic expectations, formulation quality, and evidence-based choices.

A comparison that tells two sides of the same coin

The three events clearly highlighted how medical-scientific communication must necessarily adapt to its specific audience, while maintaining the same standards of rigor, accuracy, and scientific integrity.

In the context of pharmacists, the discussion focused primarily on clinical evidence, bioavailability, formulation quality, and practical tools supporting daily professional counseling. Pharmacists emerged as key figures in guiding consumers toward more informed decisions, acting as filters against commercial claims and often unrealistic expectations.

Within the influencer setting, by contrast, the primary challenge was to make complex scientific content immediately understandable, transferable, and compatible with the fast-paced language of digital communication, without compromising scientific authority and precision. In this scenario, actively addressing misconceptions and excessive oversimplifications proved to be essential.

With journalists from the beauty and lifestyle sector, the focus shifted further toward the concept of responsible dissemination. The dialogue highlighted the significant role that the editorial world can play in shaping public perception of skincare and anti-aging treatments, influencing expectations, behaviors, and consumer trust. This underscored the need to build a stronger bridge between the scientific community and beauty communication, ensuring that disseminated content remains accessible while also being accurate, contextualized, and evidence-based.

Across all three settings, the role of the medical-scientific speaker proved to be central: not only as a source of updated, evidence-based information, but also as an intermediary capable of translating the complexity of scientific research into content that is meaningful, understandable, and responsible for healthcare professionals, communicators, and end consumers alike.